The Best PEI Outdoor Sporting Equipment is all right here.

Sporting Intentions roots trace back to Campers City, the first dedicated outdoor shop on Prince Edward Island , circa 1970’s. New ownership and a brand new building under the banner of Sporting Intentions became a reality at 570 North River Road in the early 80’s.

Wes Slauenwhite and John Horrelt, took the reins as new owners in 2007, and proudly carried on the tradition of sales and service to the outdoor community in their beautiful new location at Creekside Crossing, 614 North River Road in Charlottetown. Wes was the store manager for twenty years, prior to ownership, and has fostered great friendships with customers and suppliers alike. A long time customer and ski buddy, John partnered with Wes in 2007, bringing the skills from his many years of retail management, and genuine love of the outdoors to this exciting venture. Together they have built a tremendous team of like minded staff, whose enthusiasm for the outdoors is evident both inside and outside the store. Dawa Zhao and George Zhang, new comers to the Island, purchased the store in September of 2015, retaining Wes as General Manager, and the rest of the staff. George and Dawa are not strangers to the outdoor industry, having owned and operated a very similar store in China for nine years before moving to PEI. George was a professional guide, taking clients trekking into the mountains, while both George and Dawa enjoyed hiking , camping, skiing and snowboarding. They are very excited to assume their new roles as owners at Sporting Intentions, and look forward to welcoming new and existing customers.