General Manager

Wes grew up exploring the woods and waters of southern New Brunswick, before marrying a gal from the Island and making his home and livelihood in this beautiful place. Wes and Sharon live in New Haven and have two adult sons.

Alpine, nordic skis, and snowshoes are Wes’s winter recreation, as it was when he was a youngster, while hiking, canoeing and paddle boarding keep him outdoors in the summer months. His companion “Bear” is with him 24/7 and can definitely outrun the old dog ! When he is not manning the shop, you can find him trailside, with his camera or flyrod. At the end of the day he enjoys a crackling fire and a single malt scotch.

Those who know him, know he will do everything he can to get you the gear you need. Those who know him well, know that he’s a life long adventurer with a quick wit, a mischievous streak, and a no nonsense attitude towards life.

Come meet the Captain at SI and see what he can do for you!

Shop Dog

Director of tail wagging and Manager of stress, { by cuteness }, two year old Bear, has been coming to work with us since he was 9 weeks old. This super friendly Field Bred English Cocker Spaniel, is a bundle of energy and wants to meet all the customers. If they will play with him, all the better ! Although still a work in progress, Bear promises to be a great shop dog, and will try and reduce his consumption of Smartwool socks !

When he’s not working the floor here at SI, he loves to run the trails and fields in New Haven, and enjoys a good swim.

Operations Manager

Joelene grew up in Orwell Prince Edward Island, and is lucky enough to still call Orwell her home.  A love of the outdoors comes naturally to Joelene having been well groomed by her Father, a forest technician, to not only tramp through, but have an extensive knowledge of PEI’s flora and fauna.  Joelene summer’s growing up included, trailblazing, camping, canoeing and spending many hours on PEI’s beautiful beaches. In the winter’s you’ll find her breaking her own path on her x-country skis though her family’s property in and around Orwell.  Joelene met her future husband when she became a kayak guide and for three years guided alongside her husband until she found her way here to Sporting Intentions.  This SI “lifer” has been her ever since.  Joelene is now passing her love of the outdoors to her two beautiful daughters.  If you want to know what’s going on at the store; what’s coming in, what’s on the way out, or if we’re getting in any more black North Face jackets, just ask Joelene.

So come see Joelene for well…anything that we carry in the Store!

Sales Associate and Bike Technician

Ben brings with him an impressive and comprehensive history in cycling, from racing and winning at the national level in the UK, to owning and operating his own coaching and fitting business; he has also managed several service departments in very successful bike shops in the UK and Canada !

Ben loves to share his passion for cycling and has coached professionally as well as leading group rides for all levels of riders. In his short time on Prince Edward Island he has already had a very positive impact on our cycling community, offering his help with Cycling PEI’s  Road team, and assisting young Canada Games team members with riding and training advice.

When Ben is not riding or tuning bikes, you will likely find him, hiking, kayaking, skiing or snowshoeing with his partner Kaaren. His love for the outdoors, and his easy going personality makes him a perfect fit here at Sporting Intentions.

Ben would be happy to help you with any of your biking needs !